AUSTIN, Texas, BELFAST, United Kingdom, DUBLIN, Ireland, and MELBOURNE, Australia – May 7, 2025 – Simply NUC, a global leader in small form factor computing, today announced its expansion into the Asia-Pacific (APAC) region as the next milestone in its international growth strategy. Launching first in Australia, the move positions Simply NUC to better serve its growing customer base in APAC, delivering localized support, rugged compute solutions, and tailored system integrations directly to the region.
With successful footholds already established in the United States, United Kingdom, and Europe, Simply NUC’s latest expansion aims to provide real-time support across time zones while deepening partnerships with enterprise customers operating across global markets.
Andy Penman has been appointed Vice President of Sales for Asia Pacific to lead Simply NUC’s efforts across the region. With more than 17 years of sales and marketing experience in the AV and IT sectors across APAC, Andy brings a deep understanding of the regional market, customer needs, and technology landscape.
“My vision is to build on the success Simply NUC has already had globally and localise it here in APAC,” said Andy Penman.
“With a unique suite of hardware solutions, particularly around AI at the edge, we’re in a great position to support industries undergoing digital transformation. Our goal is to establish Simply NUC as a trusted partner for those looking to innovate with small form factor compute and rugged systems.”
Simply NUC has already secured a significant healthcare project in the region with a 450-unit deployment of its AirServer Connect 3 solution. The company is also in advanced discussions with several software vendors exploring the integration of Simply NUC’s hardware customization into their platforms.
Initially, Simply NUC will introduce its core portfolio of small form factor and rugged edge systems, including its extremeEDGE Servers™, to meet APAC’s growing demand for remote, AI-ready compute solutions. Localized support, logistics, and sales infrastructure will follow as part of the second phase of regional development.
This strategic move will enable Simply NUC to support medium to large organizations across key industries, particularly those undergoing digital transformation, while delivering consultative support through a regional team offering both pre-sales engineering and post-deployment services.
About Simply NUC
Formed in 2015 and headquartered in Round Rock, Texas, Simply NUC, Inc. is a global systems integrator and OEM specialising in customised small form factor PCs. Simply NUC provides fully configured, warrantied, and supported PC systems to businesses, along with end-to-end NUC project development and custom operating system installations. With a strong focus on delivering AI-optimised hardware, Simply NUC is committed to enabling intelligent computing anywhere it’s needed. For more information, visit www.simplynuc.com.
